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Evolution of Media Towards the Information Society


Communication Technology

Lecturer Ir. True Prayudi

DEFINITIONS
Evolution: the change in ongoing and sustainable in a long time

INTRODUCTION
Up to two hundred years ago the world economy in which agriculture is one of the main features of the land is the most dominant factor of production. After the industrial revolution, with the invention of the steam engine, the global economy has evolved toward an industrial economy with its main characteristic is the capital as the most important production factor. Towards the turn of the century now inl, humans tend to occupy a central place in the production process, because the phase we are entering the economy is based on knowledge (knowledge based) and focuses on the information (information focused).

In this case the role of telecommunications and informatics as a key technology (enabler-technology) Advances in information technology and telecommunications so rapidly, thus enabling the implementation of new ways to more efficient production, distribution and consumption of goods and services. It is this process that brings people into the Society or Information Economy. The new society is also often referred to as post-industrial society.
Whatever you call it, in the information age, physical distance or geographical distance is no longer a factor in human relations or inter-agency effort, so that the universe is a universe of a village or a "global village". So often we hear the term "distance is dead" or "distance is dead" became more and more fulfilled.
Establishment of an information society through a process of transition from the previous pre-agricultural society, agricultural society and industrial society, which triggered or accelerated by the change of communication technology

Communication with the media is still formal, because there is a function - a particular function, for example: about drugs - drugs, teaching or making simple equipment such as making candles. Culture began to flourish here noted. With the creation of Guttenberg printing press from Germany, then begin a process of mass communication.

THE INDUSTRY
Post-industrial society realized the Industrial Revolution in England since the invention of the steam engine in 1712. In this era there began publishing such books, newspapers magazines etc.., With features - features at an affordable price because of the media product masalisasi. Along with print media products masalisasi, then there is also reduction in illiteracy rates, which also encourages the development of printing industry - printing.
In the field of media, in the 1830s, with the reduction of illiteracy and the development of new products, the results of a new industry, the emerging thinking about the need for advertising, which serves to display a new product type. This period and began to start up the idea - the idea of ​​newspaper advertising (newspaper), radio and film

PUBLIC INFORMATION
In late 1900, workers in the field of information or media amounted to only about 10%. At the end of industrial society and an information era in the early 1950's, workers in the field of media / information has reached 30% of various types of work.
At the end of the 50's where it begins to grow along with the development of communications technology computer technology, the workers engaged in media and information to about half of the number of types of existing jobs, which was started in the late 60's.
Media convergence is realized through several streets, including the integration of technology, merging of companies - media companies, a change of lifestyle, change in the pattern and type of career, change the rules - the rules, change issues - social issues, all of which lead to social dynamics.
With the development of Information and Communication Technology (ICT) on the Information Society, it is also developing a process - a process of communication.Interpersonal communication as it were - if then becomes:
Not Located: Can be Held simultaneously more than two people; distance in the way of communication is no longer a constraint
The ability of a merger, both among those who communicate with the creator of the software used to communicate and among people - people who communicate using ICT facilities; In a relatively short time people will be enriched to communicate the information, so as to have the possibility to change the view - his view in arelatively short time.; fields of science and employment in the field of communication and develop.
Various developments are disclosed above, to impact the pattern of communication activity is termed as the development patterns and the benefits of interactivity and functionality or interactivity in social life, including economics, finance and politics.

CONVERGENCE
State towards a meeting point; converge; (Ref. Big Indonesian Dictionary, 2001, P 592)

TECHNOLOGY MERGER
Beginning: developing technologies on their own, due to technological development, these technologies become intertwined. The differences in the collection, transmission, storage, and processing of information has to be addressed
The computer industry is growing very rapidly lead to the development of other technologies, computers also play a role in the development of telecommunications technology

A simple phone connection
Simple connection is not sufficient when the man who will communicate the amount of more than one pair  encourage the birth of a communications network. The distance factor in communication led to the birth or long-distance communications network known as the Telecommunications Network

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