Selekta Capita Communications
Lecture 1
Definition of communication
Word or term "communication" (English "communication") comes from the Latin "communicatus" which means "sharing" or "belong together". Thus, according to said communication dictionary refers to a measure aimed at achieving unity.According to Webster's New Dictionary Collogiate explained that the communication is "a process of exchanging information between individuals through a system of symbols, signs or behavior". Here is a definition of science communication bebarapa put forward by the experts as follows: Hovland, Janis & Kelley Communication is a process through which a person (the communicator) delivered stimulus (usually in the form of words) in order to change or shape the behavior of those Other (khalayak.Berelson & Steiner Communication is a process of delivering information, ideas, emotions, skills, etc. through the use of symbols such as words, pictures, numbers, and others.
Harold Lasswell communication is fundamentally a process that explains the "who," "say" what "" to channel what "," to whom ", and" with what effect "or" the what ". (WHO says what in the which channel to whom and with what effect).
Communication Barnlund arise driven by the needs to reduce the sense of uncertainty, to act effectively, maintain or strengthen the ego.
Weaver Communications is the whole procedure through which the mind can affect other people's minds.
Gode Communication is a process that makes something of the original owned by a person (the monopoly of a person) to be owned by two or more persons.
Of the various definitions of the above-mentioned communication of science, it seems that the experts give the definition according to his point of view dalamelihat communication. Each emphasizing the meaning, scope, and context berbeda.Hal shows that, science communication as part of social science is a science that is multi-disciplinary. Hovland Cs definition, emphasizes that the purpose of communication is changing or forming perilaku.Definisi Berelson and Steiner, stressed that communication is the process of delivery, ie delivery of information, ideas, emotions, skills, and so lain.Definisi Lasswell, and chronological explicitly explain about
five components involved in communication, namely: - Who (first communicators who have the initiative or sources. - say what (fill in the information submitted)
- To whom (actors or other communication to the target recipient)
- Through what channels (instrument / line delivery of information)
- With the result / what results (outcomes that occur in self-receiver)
Lasswell definition also shows that communication is a deliberate effort and have a purpose. Definition of Gode, an emphasis on penularanpemilikan process, from the beginning (before communication) only owned by one person and then after the communication to be owned by two or lebih.Definisi Barnlund, emphasis on communication objectives, namely to reduce uncertainty, as the basis for effective action , and to maintain or strengthen the ego.
Based on the definitions of the above communications, can increase his communication has several characteristics as follows
Communication is a process of communication as a process means that communication is a series of actions or events that occur in sequence (there are stages or sequences) and related to each other within a certain time.
Communication is a deliberate effort and have a purpose. Communication is an activity that is conscious, deliberate, and in accordance with the purpose or intention of the perpetrator.
Communication requires the participation and cooperation of the actors involved in communication activities will take place either when the communicating parties (two or more people) are both involved and both have attention samaterhadap topic message.
Communication Communication is essentially a symbolic act done by using symbols. The most common symbol used in human communication is bahasaverbal in the form of words, phrases, numbers or other signs.
Communication Communication is transactional basically requires two actions, namely giving and receiving. Two such measures would need to be done in a balanced or porsional.
Communication through the factors of space and time point is that the participants or actors involved in communication must not be present at the same time and place. With a variety of communications technology products such as telephone, internet, facsimile, etc., factors of space and time is no longer a problem in communication.
Levels of Communication Process
According to Denis McQuail, in general the activities / processes of communication in society take place in six levels as follows:
Intra-personal communication (intrapersonal communication, namely the communication process that occurs in a person, in the form of processing information through the senses and the system syaraf.Contoh: think, think, draw, write something, etc..
That inter-personal communication activities conducted directly between the lainnya.Misalnya conversation with someone face to face, correspondence, telephone conversations, etc..
That group communication in the communication activities that take place among a group. At this level, each individual involved each communicating in accordance with the role and position in the group. Messages or information conveyed is also of interest to all members of the group, not to be pribadi.Misalnya, the chat between father, mother, and child in the family, teacher and student discussion in class about the topic, etc..
Namely antar-kelompok/asosiasi communication communication activities that take place between a group with other groups. The number of actors involved may be only two or several people, but each brought the role and capacity as the representative of the group / association respectively.
Organizational communication Organizational communication includes communication activities within an organization and communication between organisasi.Bedanya with group communication is that the nature of organizations and prefer the more formal principles of efficiency in communication activities.
Communication with the community at large At this level of communication activities aimed at the general public. Forms of communication activities can be done in two ways: Namely the mass communication through mass media communication such as radio, newspapers, TV, dsbnya.Langsung or without going through the mass media for example lectures, or speeches in the open field.
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