Kuliah Online Komunikasi

Advertising Photography

Posted by Ipin Phienout |

Photography today is an activity that is loved by many people. All people buy cameras and accessories to get an interesting photo. Once the photography is booming activity so parents did not want to lose and do not miss studying photographic technique is quite simple. Basically photography activities had been there since long.Making the photo to advertise any longstanding. However, with technological developments that create open lines of digital camera systems that are easier for us to work as a photographer. With the ability to take pictures of capital and the right feeling can make an object that looks very attractive picture. Basic equipment to do the photo shoot is definitely the camera. The cameras like these that are now widely used by people either for work or to perform sideline activities. Digital SLR camera is specially designed to create photographs of interesting and good, but not separated from the role and the photographer's own talents to get interesting shots.

In any advertising, photography is not abandoned. Many of the ads that are packed by using photographic techniques and the results were very disappointing. However, to create compelling ad using the photographic technique is not as easy as we are photographing ordinary objects. Need for special skills and interesting idea. Each object that you want to photograph requires certain tricks to get perfect results. Of course, every object has a different trick good for fashion photographs, still life, food, sports and many more.

Here are some tips given by Mr. Didit Anindita selakuk lecturers who deliver the material at the lecture Capita Selekta, Wednesday, May 25, 2011. For photos of fashion, the focus always being on the point of the model's face; still life, centered on lighting; sport, capturing a moment or event; journalism, does not attach importance to the technique but rather the moment; architecture, attention to vertical and horizontal lines should not be distorted ; and last for a food or food, tips are foods that we will photograph until cooked but not cooked enough so that only half-cooked food looks delicious, fresh and exciting. If the food we eat has been cooked photographs will reduce the value of the photograph itself. For photojournalism, because he was not concerned with photographic technique is good then it should photojournalism captures a moment that is really interesting that when people see the image as if the photo was told it was actually the person who saw it (photo story).

Here are some examples ...

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New Media in the Communication

Posted by Ipin Phienout |

Surely you've all seen clearly even know some of the logos on this side. Logos contained on the picture side is the result of the development of media technology today. With the development of technology enabling the emergence of new media.New media is a term to describe the convergence between digital communication technologies are computerized and connected into a network (Wikipedia). The new media appear triggered by the presence of international agencies began to enter into a country, the technology of radio, television, and mobile phones. Internet is one example of new media.

With the Internet, human activity as if walking with a very easy and transparent. On the internet almost all the activities we can do. Want to work for money, e-commerce has begun to develop properly now. Want to find a good friend of old friends or new friends, many social networking sites today are very much used by people to create friendships. If we want to find information about something, there are browsers that can provide a complete answer. There are still many other things that we can find and they exist in the Internet.

Several types of new media in communications include:

- Video News Release; contains news stories ready impressions are usually used for health products, technology, travel, and others.

- Satellite Media Tour; media in which a person can be interviewed directly by television stations all over the place desired.

- E-SMT is done using the Internet as a media channel.

- Webcast: a form of broadcast production via streaming video and audio.

- Blogs or Web Logs; media that can spread the news, rumors, criticism, and opinion by so fast that many practitioners who use this medium of communication as a means of evaluating its performance.

- Email; place where Internet users can send a data or message to other Internet users.

This is the new media that can be utilized usefulness of course the right way and good intentions. Actually there are several other new media types are associated with e-commerce, e-marketing, and others. But in communication, new media types on a more connected and help the flow of information communication.

The new media has to offer today's world people are very tempting. To the extent that the existence of the Internet media can form a new community called virtual communities. Humans are no longer just live in the real world but they also have another life that is cyberspace. For that, as a user facility virtual good, it helps if we can take and use the facilities provided by the honest and responsible so it does not appear things are not desirable. So open and free world of the Internet so that not only the good things in it, even bad things can we find there because the internet knows all things, want things good or bad thing though.

Enjoy his greatness and that He offered Beware of All Things!

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Social Media: Political Revolution Mover

Posted by Ipin Phienout |

Technological developments create new situations in human life in the world. Humans as if you have two worlds in his life that is the real world and cyberspace. Internet created by the growing sophistication of technology, build new lives, known as virtual life. In the end, almost all human beings trapped in a virtual life they have created themselves. With the development of virtual life is created through an internet presence, then the experts did not want to lose computer show their skill. They create social media can be used by everyone in an easy way.

Social media is a medium where we can channel all the information, communication, and thinking what we want to communicate to others online via the internet. So many social media today, one of them facebook. I am sure no one who does not know this social networking site. Facebook often discussed both in the virtual world itself and in the real world. Phenomena that occur as a result of these social networking also had become a hot topic of conversation in society. So many social phenomena that arise from the existence of communities in cyberspace, especially through facebook. For example the case of the missing girl or raped by someone she knew through facebook. Things like this attract the public to be more careful in using social media on this one.

Other social media like twitter, blogs, youtube, myspace, and many others also offer various advantages they include a relationship of friendship in order to establish communication between the members as a means of channeling information very easy to use. However, social media is not only used to simply establish a relationship of friendship. More than that, social media is also used both in the political, economic, and cultural. The presence of social media eventually led to many changes not only in the aspect of social life but to all aspects of society (political, economic, and cultural).

Revolution appears sufficient to bring the impact that greatly affects many people, especially in the political aspect. Political revolution can now be felt starting from the rampant cases of Bibit-Chandra who requested support through facebook. Success will be free from the problems they face are also a result of support from social media.From that point, social media is used as a venue for the support and sympathy of the community to contribute to causes with the problems being experienced by the other party (in this case relates to political issues). Other phenomena related to current politics often emerge through social media so that political life is now experiencing a revolution that is fast enough because of the sophistication of the technology. Political problems that exist in the community more lively discussed in the virtual world rather than a public conversation in the real world.

For that, we as users of social media should be more intelligent in the use of all facilities offering social media so that we do not get stuck in the problems they caused.

Be wise in the people who respond to all the phenomena occurring within the virtual world, especially through social media, that we might find a better life by being a wise man.

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Television is Your Partner

Posted by Ipin Phienout |

Television, a good friend or bad?

Now this is not denied if the TV is one option to accompany us the moment of free time available. Moreover in the era of globalization is now growing rapidly began to highlight the technological sophistication of lucrative television included. The modern age now, who the hell do not have any television? Both groups of people anywhere, they all have a television because the price of a television right now is not as expensive as before.

Television is a medium that provides information via audio visual broadcasting.Through television variety of information available both in the news events and other events. Some television shows are available specially programmed TV station itself that is sure to attract the attention of viewers. All television stations are competing to create and develop the greatness pitted interesting programs. Television in addition to providing important information to know a decent audience, he also serves as an entertainer through events as diverse as, soap operas, reality shows, variety shows, game shows, etc.. All of these programs fit neatly organized schedules of our daily lives. Television as if deliberately set to always be there diselah-Shelah our free time.In fact not only that, when we were working was sometimes television became quite good friends with the audio. However, whether all of which provided the television is good for us? To be honest is not.

Not all television programs that are available it is good to be consumed by the audience. Many impressions-impressions that do not weigh that should be selected to receive the information submitted. Like for example today's television soap operas.Average of all the television stations have programs sinetronnya each at least one fruit. Chronology of soap operas are also varied, there is a drama comedy, romance, the struggle for wealth, and others. One thing that makes a good soap opera that is not consumed is contained in every soap opera of violence. Not a single patron who does not have an antagonistic role. Short film was definitely a role for antagonists. It's actually not wrong because it is true there should be a storyline role of protagonist and antagonist. However, the manufacture of soap operas today no longer think in terms of education for viewers who saw it only concerned itself with the interests of the soap opera storylines are made redundant. As the role of antagonist that is not endless cruelties might even be cruel to attract attention penontonya. They do not think about the impact that will arise with the show acting roles beyond proper limits.

Therefore, in some programs broadcast by television, especially in the short film, often seen writing the R-BO (Teen-Parent Guidance) in the upper left or lower right. It was intended, so that every teenager who witnessed those impressions through parental guidance should also order the teen was not misinterpret the message.Undertake a selection of impressions-impressions are broadcast by television is necessary because not all of which are given by both the television and in accordance with reality. Not a few television shows are made with engineering that seems like a genuine reality in general, but not much different from the soap opera-drama we are witnessing.

Do not be fooled by the television show, but by carefully selecting the look and impressions-impressions in which if useful for our future!

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Trying to Understand the Mass Psychology

Posted by Ipin Phienout |

Capita Selekta lecture material held on Wednesday, March 30, 2011 discussing the topic of mass psychology. Discussion that is not too difficult but a lot of things that can be discussed from this material that makes it look quite complex to be understood only in approximately one half hour.

If you look at some of the phenomena or events that occur in our downtown today, many things that can be used as the discussions related to the psychology of the masses. However, before examining further, it helps us understand first what it called the psychology of the masses. According to Gustave Le Bon, a pioneer of mass psychology, mass psychology is the definition of a crowd numbering hundreds or thousands who gathered and entered into a relationship for a while, because of the interest and the interests which are temporary. Crowds of these people who are called by the masses. In the mass there is no interaction that occur evenly, there is no clear structure and the amount can be ascertained much. Crowds of people is often found when there is an event that occurs suddenly excited such as demonstrations, fights, traffic accidents, and others.

Mass psychology is closely related to the behavior of the masses which are formed when they agreed to be the mass inside an event. Usually the behavior is formed in which the collective behavior of this behavior leads to social and political movements that aim to achieve changes in social and political aspects as well.

However, it is very unfortunate that this behavior gives the adverse implications for the mass itself. Collective action that do not rely on mass mobilization and leadership and moves automatically because of the encouragement of individual consciousness is very strong. If allowed to follow the path that allows the emergence of the ongoing actions that are less enjoyable as a result of differences in attitudes between individuals who will ultimately self-defeating. For example we can see in the demonstration activities that often occur in Jakarta. Not a few events that ended with a demonstration of chaos occurs even anarchy. However, not all mass activities that give bad impact for each individual who participates in it. There are several mass activities can also provide a good impact as a crowd of people flocked to watch the concert. With the same goals and interests of a mass can behave well, respect and appreciate each other even with strangers.

For that, we as individuals must be smart in choosing the position of the masses. Do we want to be a good mass or masses are not responsible. It's good we would prefer to be a good mass to build a safe country, peaceful, and serene.

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Political Marketing: Eskistensinya In the World Government

Posted by Ipin Phienout |

One thing that will always exist within a country and that can not be lost of political activity. Politics often found in the government of a country. Therefore, any political activity will not escape from the world governments that often do mass communication activities to develop the image, propaganda, attract attention and in collecting votes at election time. Those things are now better known as the politics of marketing communications.

Political marketing is done by a variety of purposes which certainly helped a group of a particular organization in achieving its interests. In this case certainly of interest that aims to build the organization better known as a good organization and consider their appropriateness in the community. Political marketing activities will often be found at the time of late period a candidate to occupy his throne. They conduct campaign activities with political marketing strategies that have been arranged neatly by showing a good image and attached to the community.

Adman Nursal, founder of Marketing For Building Center to introduce political marketing through 9P model elements:

Positioning, which becomes a strategy to enter the window of the mind of voters, are expected to plug the benefits of a candidate into the minds of voters. Determination of positioning done with consideration of internal factors, external and targeted segments of voters.

Positioning is divided into a political product 4P; policy, person, party and presentation. Policy describes the program for any future offer of candidates already selected. The program is the solution to the problems faced by society in general.However, in practice, there are some contestants that carries elections intelligent programs nan solutif ultimately failed to gain seats. This is because voters also see the personalities of the candidates and their ability to realize the program that decides to, the party that shade and how to convey policy candidate.

There are two ways of program delivery, which is directly and through intermediaries.Political product can be directly submitted to the voters (push marketing) through 7 tools; advertising, direct marketing (mail, SMS, email etc.), special events, personal contact, public relations, knick-knacks and political posts, (pull marketing) are both free through the news or pay through advertising. While the delivery of politics through other intermediary products were influential among voters (Pass Merketing). Pass Target Marketing can be a new form of support, affirmation of support, the formation of a neutral attitude or simply reducing rejection.

To be controlled according to the target, the political marketing process needs to be guided by the Polls and other research. Without research, marketers do not know where that will go, what should be delivered, now it is up to where and which ones should be modified or passed on due to the development of marketing activities is politically very important in determining the subsequent political activities that will be realized.

By doing political marketing dkemudian nine days is expected to consider the above elements in developing a good marketing strategy in order to produce a good political activity and acceptable to the entire community as voters should determine who the candidate of their choice, and all these things are determined from the political campaign conducted every candidate.

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Semiotics in Communication

Posted by Ipin Phienout |

Semiotics, what the heck does that mean? Many people who understand that it is a sign of semiotics. Yeah, right. Semiotics derived from the Greek, meaning semeion sign or rather extensive study of a series of objects - objects, events - events, as well as the whole culture as a sign.

There are two figures who helped color the analysis of the modern semiotics, Ferdinand de Saussure was a linguist who came from Switzerland and Charles Sanders Peirce, American philosopher.

Saussure explains there are six basic principles of semiotics:

Structural Principles. Seen as a sign of unity between something that is material and conceptual. The focus of research is the relation between these elements, because of the relation will produce meaning.

Principles of Unity. A sign is an entity that can not be separated between the field marker that is concrete or a material with a field marker.

Conventional principle. The relation between signifier (the signifier) and sign (the signified) is very dependent on what is called a convention, namely the social consensus about the language (the sign and significance) between the language communities.

Synchronic principle. The sign is seen as a system that remains in the context of time that is considered a constant, stable and unchanging.

Principles of Representation. The sign represents a reality that became a reference or references.

Principle of Continuity. The relation between the sign system and its users are socially viewed as a continuum, refers to the structure that has never changed.

In communications, a sign is an important element to produce effective communication. Communication is divided into two parts associated with the sign.First, verbal communication is communication that uses symbols or signs such as verbal and written language. Second, non-verbal communication, ie communication that uses symbols or non-verbal signs such as body language, gestures, eye contact and facial expressions. Both of these greatly affect the success of a communication which was built by the communicator with communicant. Communications are built with elements of verbal and non verbal aims to build the same meaning for both of them so that what is conveyed by the communicator is received correctly and appropriately by the communicant.

With the sign and the meaning of the communication perfectly formed like what we feel every day. Let us use the existing signs wisely to build the correct meaning.

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Interactive Communications Related to Consumer Behavior

Posted by Ipin Phienout |

The behavior of consumers today are not only influenced by income and tastes, but no interference from the role of communications made to attract the attention of the target manufacturer. Communication used in this case is an interactive communication that was developed by Wilbur Schramm. Interactive communication is a two-way communication between the communicator where feedback becomes a very important role in this communication. When associated with consumer behavior, interactive communication is closely related to the use of advertising as a medium channeling messages that are believed to persuade consumers towards a product.

Elements - Elements of a communication consists of:

1. The message source (communicator)

2. Message

3. Media

4. Target recipients of the message (communicant)

5. Feedback (Feed back)

Through advertising, manufacturers attempt describes the benefits of the products they want to offer to consumers. For that ad is created in such a way that it can convey a message relevant to its purpose. In this case, interactive communication plays an important role to steer consumers toward products advertised. Communicator or sender is a key element of the success of a message to be received well by the communicant. To achieve the desired goal then must choose a credible and attractive communicators. Credible and attractive communicators selected with the hope to attract the attention of consumers to choose products that are offered. With so also expected consumer loyalty to products that have been chosen as a sign of the feedback from the communicant.

In order to persuade consumers, communicators must also consider the message to be conveyed. In advertising, the message can be delivered over three terms of audio, visual, and audio visual. Ads such as what is more in demand by consumers can be seen from the daily target itself. Both verbal and visual messages both have their advantages which it would be nice to be combined into one so that the audio-visual messages. The message conveyed in the audio visual is more easily attract attention because it's easier to get the message and more attractive.

Thus, interactive communications can influence consumer behavior in determining the choice of products they want to consume in accordance with the interests of consumers of the message. With a credible and attractive communicator and an interesting audio-visual message into the main key of success of a brand that finally showed the form of consumer behavior.

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Marketing Communications

Posted by Ipin Phienout |

Promotion is one of the factors determining the success of a marketing program. No matter how berkualitasnya a product, when consumers have never heard it and was not sure that the product will be useful to them, then they will never buy it.

Importance of the promotion can be illustrated by the parable that without anymarketing campaign can be likened to a black guy with glasses from a dark place on a dark night, winking at a beautiful girl in the distance. No one knows what these menthan himself.

Promotion is essentially a form of marketing communication. The definition ofmarketing communication is marketing aktivifitas trying to spread information,influence or persuade, or remind the target market for the company and its products to be willing to accept, purchase, and loyal to the products offered by the company concerned.

There are three main elements of the structure of the marketing communication process

1. communicators

Consisting of sender (sender) or communicators that convey the message and the recipient (receiver) or a communication message.

2. communications materials

There are several important marketing communication materials, namely

a. idea

b. Message (message)

c. media

d. Response

e. Feed back

f. Interference (noise)

3. The process of communication

The process of delivering a message (from sender to receiver) and shipping back the response (from receiver to sender) will require two kegiataan is encoding (functionsending) and decoding (receiving function).

Sources: Book Marketing strategy, Fandi Tjiptono, Publisher Andi Yogyakarta

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Advertising Photography

New Media in the Communication

Social Media: Political Revolution Mover

Television is Your Partner

Trying to Understand the Mass Psychology

Political Marketing: Eskistensinya In the World Government

Semiotics in Communication

Interactive Communications Related to Consumer Behavior

Marketing Communications