RATING AND RESEARCH RESEARCH NON-RATING IN ELECTRONIC MEDIA

Research Ratings:

When radio became popular in the 1920s, and advertisers began to see its potential to attract customers, they face the problem of measuring the amount of audience.Unlike the print media, which has a circulation figures are clear, the electronic media did not have sufficient audience data, except guesstimate. Voluntary Letter of radio listeners is the first data source, but the volunteers obviously do not represent a general audience.

From here, becoming known study of ratings by taking samples from the audience.This rating is to study the times to come will still continue to be used, but there are some fundamental things to note about the rating system:

Rating is just the approach or estimates of the size of the audience. This rating does not measure the quality of the program or opinion about the program.

Rating not be used as ingredients in the same grip. Companies rating different gauges could produce different ratings figures, for the same market at the same time period.

Research Non-Rating:

Although the audience rating is the most striking research data used by the broadcast media, broadcast stations, production houses, advertisers and broadcast consultant using also various other methodologies.

Non-Rating Research provides information about what is liked and not liked by the audience, analyze various types of programming, as well as demographic and lifestyle info audiences, and much more.

All information is intended to equip decision-makers in the media industry with information, which can remove "approach about." Research non-rating can not solve all the problems faced by the broadcasters, but can be used to support decision making.

Testing Program:

One way of Non-Rating Research is Testing Program (program testing). Research today has become an accepted part in the development and production programs and commercial advertising. It has become common practice to test this at every stage of production follows.

Due to the large and commercial programs are usually very expensive, then the producer and director wish to collect the initial reaction to the planned project. It is ridiculous, to spend a lot of money for projects that will only attract small audiences.

One way to gather preliminary data is to make a short statement that summarizes the explanation of a particular program or commercial advertisements, and show it on the subject. Subjects asked for his opinion about the idea that program, as well as whether they are interested in watching it or want to buy a product based on the information brief. The result could be an indication, whether the program or commercial that will be successful or not.

If the level of ideas are accepted or considered good, they invented a model or simulation. Media hardware is often referred to as rough cuts, storyboards, photomatics, animatics, or executions. Rough cut is the production of a very simple (simplistic), usually using amateur actors, with little or no editing at all, and the makeshift set. Another model is a photograph, picture or scene that is designed to provide a basic idea of ​​the program or commercial is for anyone who wants to see it.

Rough cut was tested, with production costs that are not expensive. This test gives information about the script (the script), characterization, character relationships, settings, cinematic approach, and overall appeal. This stage is generally not immediately able to tell what's so wrong, if it turns out the attraction is less, but most can not give an indication if something is wrong.

The following stages, when the final product is finished, post-production research (post-production research) can be done. The finished product is tested in the mini theater, or in the shopping center, at the residence of the subject, or by phone (in terms of radio advertising).

This research, for example, could conclude that the ending of a program can not be accepted audience, and must be re-edited or re-shooting. Many of the problems that had not seen during the production process may be known in post-production research. These data typically provides data the initial reaction of the audience to producer, to complete the finished or complete some of the product.