Communication is one of the primary key in the world of marketing. All kinds of products or services is acceptable if we inform the market with good communication and interesting. This is what makes marketing communication is needed to attract consumer attention, increase interest and convince consumers to immediately take a decision and seek further information about products and services you offer.
But unfortunately to this day not all business people can communicate their products with good and attractive. So there are many actors ukm or other business entities that have failed in marketing their products or services. Here are five failures in marketing communications are often conducted business and market participants.
1. Failed on the target
Failure is most often experienced by marketers of products or services offered less of a target market. So that we can be sure that the bids submitted have not succeeded in attracting attention and interest of consumers. Because, basically, products or services offered by these consumers unneeded. For that before communicating the product or service to market, try to do market research to find out what are the needs of consumers and involve experts to create products or services that truly meet the level of quality and market needs have been determined.
2. Less convincing the target market
Most consumers can not immediately believe it without the support of real evidence.Therefore, to support marketing communications, you can attach the statistical data that can strengthen your offer. For example, such as attaching some data consumers or work colleagues who had used the product or service. Complete also the testimony of those that consumers are increasingly confident with the quality of products or services offered.
3. Does not provide a solution
In marketing a product or service, market participants tend to be more focused to inform the type of service or any product they offer today. Marketers also prefer to convey excess products or services offered rather than deliver profits or consumer benefit gained. So many consumers are not interested in the offer presented, because of the product or service that consumers do not find a solution they need. So, you should not offer a service but be the solution to every problem consumers.
4. Communication is too excessive
The next failure occurs because market participants using excessive marketing strategy. Excessive marketing communications will only make consumers feel confused, exactly what the core message you convey. Therefore, information overload will only disguise the core messages to be communicated to consumers. So, it's better to offer products or services with a clear and concise language. So that consumers can absorb the information that you and take immediate action.
5. The main message is not delivered
If it points to-4 discusses the communication overload, the fifth point we discuss the error that informed traders with very short supply, so the main message of the communication has not been conveyed to the consumer. And we can be sure consumers were not familiar with the information you provide and need a more detailed explanation. Communication from the main message should be short to be conveyed has been understandable to consumers.
Learn from failures you've experienced, and never afraid to jump into a higher success. Hopefully this information a business marketing strategy for this week can be beneficial for the readers, congratulations and greetings to work successfully.
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