One thing that will always exist within a country and that can not be lost of political activity. Politics often found in the government of a country. Therefore, any political activity will not escape from the world governments that often do mass communication activities to develop the image, propaganda, attract attention and in collecting votes at election time. Those things are now better known as the politics of marketing communications.
Political marketing is done by a variety of purposes which certainly helped a group of a particular organization in achieving its interests. In this case certainly of interest that aims to build the organization better known as a good organization and consider their appropriateness in the community. Political marketing activities will often be found at the time of late period a candidate to occupy his throne. They conduct campaign activities with political marketing strategies that have been arranged neatly by showing a good image and attached to the community.
Adman Nursal, founder of Marketing For Building Center to introduce political marketing through 9P model elements:
Positioning, which becomes a strategy to enter the window of the mind of voters, are expected to plug the benefits of a candidate into the minds of voters. Determination of positioning done with consideration of internal factors, external and targeted segments of voters.
Positioning is divided into a political product 4P; policy, person, party and presentation. Policy describes the program for any future offer of candidates already selected. The program is the solution to the problems faced by society in general.However, in practice, there are some contestants that carries elections intelligent programs nan solutif ultimately failed to gain seats. This is because voters also see the personalities of the candidates and their ability to realize the program that decides to, the party that shade and how to convey policy candidate.
There are two ways of program delivery, which is directly and through intermediaries.Political product can be directly submitted to the voters (push marketing) through 7 tools; advertising, direct marketing (mail, SMS, email etc.), special events, personal contact, public relations, knick-knacks and political posts, (pull marketing) are both free through the news or pay through advertising. While the delivery of politics through other intermediary products were influential among voters (Pass Merketing). Pass Target Marketing can be a new form of support, affirmation of support, the formation of a neutral attitude or simply reducing rejection.
To be controlled according to the target, the political marketing process needs to be guided by the Polls and other research. Without research, marketers do not know where that will go, what should be delivered, now it is up to where and which ones should be modified or passed on due to the development of marketing activities is politically very important in determining the subsequent political activities that will be realized.
By doing political marketing dkemudian nine days is expected to consider the above elements in developing a good marketing strategy in order to produce a good political activity and acceptable to the entire community as voters should determine who the candidate of their choice, and all these things are determined from the political campaign conducted every candidate.
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