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Television and Women Politicians


Television and Women Politicians: 

Representation Studies, Assessment of Women and the idea of ​​Representation of Women in Parliament in 2009 legislative elections 

In Television 


DR. Widodo Muktiyo [1] 



Keyword: television, representation, women Politician, 2009 legislative election. 


Television is one of the mass media and the role that has so much in the context of the 2009 legislative elections in Indonesia. Even Burton (2007: 7) reveals that television is able to shape how we think about the world. As one form of mass media television, what television would appear to consider the so-called news value. Such as the proximity (closeness), relevance (relevance), rarity or negativity (negativity), and the significance of events (significance) of the reported events, for example, is usually the basis for consideration of the news (McQuail, 1997: 270-271). 

As we all know, the issue of women representation in parliament (the DPR, DPD, the DPRD I and DPRD II) is an issue considered by many as an increasingly serious problem. Public discussion on this matter seems also increasingly prevalent in both public forums and in the mass media including television. It thus seems more because so much effort to put 30% of women candidates in parliamentary seats has not been fruitless. Various obstacles seem to appear as real as the public culture such that at least to some degree still do not really support the idea of ​​the importance of women engaged in politics and then also the low interest among women themselves to become politicians. This trend seems to continue until the period of the 2009 legislative elections. 

Meanwhile, other issues such as how to proclaim an event and what the substance of issues highlighted in the news related to the events reported is also an important issue in the news. This issue is more commonly known as a news angle or issue that is also called with the news frame which is actually a media construction of reality (Entman, 1993; Scheufele, 1999). Media construction of reality, of course, also includes the reality of female politicians, may appear in the form of giving emphasis to certain aspects of events or issues in the news, and also in packaging variety talk show, and advertising. 

In the period 2009 legislative elections in Indonesia women politicians (the legislative elections, the leaders and functionaries of political parties) are displayed in the media but it seems the effort to say this performance gain is still relatively less emphasis in the media, especially television. Various news and talk show television variety show, for example, often does bring up the figure of women politicians, especially in the campaign period. But in reality both in news and television talk show figures of politicians from men more often or more displayed.Thus it certainly raises questions about how and why. 

Meanwhile most of the public, including the public in Surakarta, look at how the trends in television shows or represent women politicians, women who pursue the world of politics, with a legislative candidate, incumbent legislator or political party functionaries. 

From here and can show up the views or certain judgments about the subject and also about the role of television in promoting the idea of ​​women's representation in parliament. Can be clearly understood that some of the public referred to in Surakarta is also among women. Among women in Surakarta as part of the public citizens also watch television, watch the news and talk show impressions during the campaign period, with a diverse intentitas. Women among the public is finally also have a view or a variety of assessments is also good on the presence of women in parliament as well as assessment of the role of mass media, especially television in favor of the idea of ​​representation of women in representative institutions, especially the people or parliament DPR, DPD, level I, and DPRD II. 

Referring to the context of this study some important concepts in media studies, especially regarding the representation of such stereotypes (assumptions, views, or impressions (images) that are growing stronger in a society that generally negative about the group / specific community within the community) and anihilation (tendency of an object or a rare or waiver of certain realities in the media so that the object or the reality in question (eg a particular community) are very rare or perhaps even no (can not be found) in / through the mass media) (See, Tuchman, 1987;Perkins (1979) in Jones and Jones, 1999:105). 

Branston and Staffors (1996), for example, as cited by Jones and Jones (1999:104) reveals that the process involves the representation of aspects of a political issue in the media construct reality is therefore more likely to be ideological. In fact, several studies such as those conducted by Richardson (2001), Alvarado et. al (1987), and Meehan (1983) showed this trend (Jones and Jones, 1999). 

Given these things, this study gives an overview of how the trend of the representation of female politicians on television as well as assessment / view of the audience (the presence of women in politics, mass media, especially television role in encouraging / promoting the idea of ​​women's representation in parliament), and the correlation between socio-demographic variables (particularly age and education level) with the assessment of the presence of women in politics. 


RESEARCH METHODOLOGY 

This study is descriptive (describing symptoms) by the method of analysis of media (media analysis) and the survey. Researchers conducted a tracing of the representation of female politicians on TV and the assessment / view audience (the presence of women in politics, mass media, especially television role in encouraging / promoting the idea of ​​women's representation in parliament), and the correlation between socio-demographic variables (especially age and leveleducation) with the assessment of the presence of women in politics. 

Research by the method of analysis is done by looking at a variety of media coverage and talk show television show in Indonesia. Then take notes and analysis both on the content or the content of messages and how messages conveyed (Pawito, 2007). In this connection the observations were made mainly on the period of the 2009 legislative election campaign rallies that took place March 6 to 5 April 2009. 

While the methods of the survey conducted on 80 selected respondents incidentally in Surakarta, especially in the Village Gajahan Kliwon Market District. This amount is taken to examine at least in part as a sample population that is at least to some degree representative of the population (Watt and van den Berg, 1995: 352; Babbie, 1979: 316). 


RESULTS AND DISCUSSION 

Based on the analysis of media and departed from the existing data we can conclude that there is a general trend of political representation of women on television that showed that television news is not / less extensive display of women politicians in the 2009 legislative elections. 

Thus annihilation tendency can be seen for example by the fact that television news regarding the 2009 elections legisaltif is dominated by male politicians and male politicians are rarely raised. It thus seems to be caused partly by the number of female politicians because it is much smaller in number than the number of male politicians, and the activities of female politicians who could appear on television because it is also much smaller in number. 

Starting from this fact it can be said that in the context of political life, particularly with regard to the 2009 legislative elections in Indonesia, the findings of Tuchman (1978) about the trend is very close the gap between the appearance of men with women in television, particularly in the context of this study was emergence of male politicians and women in politics in television news, it appears that obtaining justification. 

However, this does not mean that television news broadcast that never has an element of female politicians. Female candidates of celebrities caught up, for example, though not too often, in television news. Occurrences at a glance (about 30 seconds) on the television screen, especially when accompanied by a narrative of the campaign news anchor, as it marks the appearance of imperfections annihilation of women politicians on television. Occurrences Meutia Farida Hatta Swasono (Chairman of the Justice and Unity Party of Indonesia / PKPI) on various television news, for example, also the appearance of Rieke Dyah Pitaloka (candidates for the House of Representatives of the PDIP), Nurul Arifin (legisltif candidate for the House of Representatives of the Golkar party), and Yasmin Muntaz (candidates for the House of Representatives of the National Mandate Party / PAN) can be presented as an example. Interesting thing that seems to be an exception is kerapnya Megawati Sukarnoputri as well Puan Maharani amplified by television. 

Later the same trend that the appearance of female politicians on television in a variety talk show mengamplifikasi figures more well-known celebrities in the community (a popular figure in the community). For example, it can be seen on Global TV Friday March 27, 2009 edition at 20.00, on a talk show that is labeled Stage featuring the Democratic candidates from among the celebrities in which no women candidates in the House of Representatives Raslina Rasiddin (legislative candidate from the National Mandate Party / PAN) and Oky Asokawati (legislative candidate from the United Development Party / PPP). In addition they are both present as well in this event Tengku Firmansyah (male candidates of the National Awakening Party / PKB). 

Or example, shows an interesting television talk show for next analyzed the talk show broadcast by TVRI Tuesday, March 24, 2009 primetime. This event is direct (live) and interactive - in the studio audience and viewers at home can ask a question or comment. The event, named Pro Political Party (Political Profiles) in this issue explore the topic of Women in Politics. PPP typical musical interlude inserted to show the variations and reduce boredom. Candidates that were presented at this event were all women candidates for the House of Representatives of the United Development Party (PPP), which Dr. Reni Marlinawati No Caleg PPP. 1 Dapil jabar IV, Dr. Wk Nurkholisoh DPP Secretary General PPP, and Hj. Ruth Sanggarwati, SE No. Caleg PPP. 1 Dapil Java I. 

But presumably it can be said that aired the show is intended to improve the image of the PPP and the role that gives confidence to women when PPP is widely known as mass-based political party of Islam. 

In the context of media analysis can be said that women are represented as figures of politicians with the confidence to strive for the advancement of the nation and also at the same time fighting for equal rights with men in the political arena, although still has a tendency, as more mengamplifikasi kecenderuan female politicians from the artist / celebrity. 

Further research findings through the survey results can be described in terms of (1) assessment of the presence of women in politics, the majority of respondents (60%) had a vision / judgment that the presence of women in institutions or people's representative institution of parliament (a member of Parliament, DPD, the DPRD I and D II DPR) is a necessity / inevitability when viewed from the general interest of nation building / area. This strengthening memdapat majority (87.5%) where respondents stated that being a female politician sitting in a chair with people's representative institutions are not accusatory nature of women. 

(2) the role of television in mengamplifikasi idea of ​​women's representation, that the respondents are relatively (by a margin of a thin figure) has the view that television has a significant role in supporting or promoting the idea the idea of ​​women's representation in parliament. It thus can be seen by the fact that there are 30 numbers of 80 respondents (37.5%) who have that view compared with 28 people (30%) of respondents who felt uncertain, and the remaining 22 (27.5%) hadotherwise assessment (television not / has not significantly support or promote the idea of ​​women's representation in parliament. Then, as the findings of the analysis of media, most respondents in survey research (40%) doubted that television represents women politicians adequately. 

(3) correlation of socio-demographic variables with the assessment of the presence of women in politics (which in terms of age and education). Respondents were relatively young age (17-40 years) tend to have a judgment that the presence of women in real people's representative institutions is a must when seen from the interests of nation building in general. There are 30 people (out of 52 people; 57.7%) having such judgments. However, most respondents are relatively old age (41 years or more) are also likely to have the same assessment. This is evident in the fact that 18 of 28 people (64.3%) have such judgments. The same was found when judging the security aspirations of women's rights, most respondents are relatively young age (22 of 52 people (42.3%, n = 52) tends to a positive outlook on women's presence in people's representative institutions can better ensure compliance with aspirations and rights of women. Likewise a similar trend is also present in relatively old aged respondents. There are 16 of 28 people (57.1%) of respondents have a relatively old age of such assessments. So it can be said variable relative age did not correlate with assessment. Moreover, both the male respondents and women are equally likely to have a judgment that the presence of women in representative institutions of the people is a necessity and importance to guarantee the representation of the aspirations of the rights of women in parliament. 

However, one sees an interesting finding when viewed from the correlation with education assessment in which most of the less educated respondents (9 of 13 people, 69.2%) had a judgment that the presence of women in parliament (people's representative institutions) is a must see from the interests of development nation.Later the same trend also occurred in medium-educated respondents. There are 29 of 47 people (61.7%) middle-educated respondents have a view like that.Furthermore the respondents with high education (Diploma or Degree level) is divided into two groups of the same assessment of the amount that each of the 10 people (50%, n = 20) for respondents who have judgment and should not be. 

Similarly, assessment of the trend decline in the representation of the aspirations of security guarantees the rights of women in parliament is seen from the correlation of education. Where most of the less educated respondents (8 of 13 people, 61.5%) had a judgment that the presence of women in representative institutions of the people can better ensure the fulfillment of the aspirations and rights of women.Then, too many middle-educated respondents (22 of 47 people, 46.8%) also tend to have similar views. Later in the college-educated respondents are 8 of 20 people (40%) who had a similar assessment. The trend decline in the percentage of 61.5% and then decreased to 46.8% and finally decreased again to 40% on the assessment does not / is not necessarily of less educated respondents and then moves to a higher level of education. 

If the observed kecedenderungan consistent decline in the percentage of low to higher education related to the assessment that the presence of women in parliamentary institutions is a must, ie from 69.2% to 61.7% and then finally to 50% and also decreased from the guarantee the representation of the aspirations of assessment of women's rights in the parliament of 61.5% and 46.8% and finally to 40% would be interpreted that the factor or variable levels of education seem to have a correlation with penialian or the view that the presence of women in representative institutions of the people will can better ensure the fulfillment of the aspirations and rights of women. In this connection it seems a tendency that respondents with lower education levels tend to view positively to such a judgment while the respondent is a higher level of education seem more skeptical / critical. 



CONCLUSION 

Television in the present representation of female politicians is characterized by several things, namely annihilation (less tendency / rare) female politicians in the news (except Megawati Sukarnoputri and Puan Maharani). Furthermore it can be said that the representation of female politicians on television more often found in a variety talk show. However, the representation of female politicians over female politicians dominated by artists and celebrities such as former Oky Asokawati (former model and sitcom actress, PPP), Ruth Sanggarwati (a former model, PPP), Nurul Arifin (former film, Golkar) and Rieke Dyah Pitaloka ( sitcom actress, PDIP). 

The findings were further amplified by the results of research conducted a survey in which respondents (women voters) generally do not believe the mass media, especially television role in helping to support the idea of ​​women's representation (quota 30%) in parliament. A total of 28 people (35%) of respondents said that free and 22 (27.5%) others say television does not help to support the idea of ​​women's representation in parliament and only 30 people (37.5%) of respondents who have a judgment that television has helped support the idea them. 

In terms of socio-demographic variables correlations, it can be concluded that the relative age variables did not correlate with the assessment. Where both the male respondents and women are equally likely to have a judgment that the presence of women in representative institutions of the people is a necessity and importance to guarantee the representation of the aspirations of the rights of women in parliament. However, the results are inversely proportional if the judging of educational variables with the known higher education will affect the level of assessment. 


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Jones, Marsha Jones and Emma. Of 1999. Mass Media. Houndmills, Basingstok, 

Hamshire: MacMillan Production LTD. 

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[1] Widodo Muktiyo the Faculty of Communication Sciences Studies Program, FISIP, University of March, Surakarta. 

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Propagation Problems In Communication Prophetic Perspective


COMMUNICATION IN DISCOURSE prophetic preaching A.Problematika Propagation Many academics are still giddy with the epistemology of science dakwah.Dakwah simplify themselves as practices by the sound, such as lectures, sermons, Tabliq, istigasah, and sebagaianya.Padahal, preaching as scholarly study has a number of great potential a shaft birth of a theory of communication that is contextual. Charis spokesman charted four dakwah.Pertama the problems in science, the missionary position as a science can be found on the argument that addresses the extent to which propaganda memilikikriteria as ilmu.Kedua, the clarity of the science mission that can be accounted for sistematis.Ketiga, negenai methodology as a science mission . Fourth, the extent of its products accounted preaching as a science as a process of logic, in which linkage was found between the premise and kesimpulanya. Zamanya dominate the media industry is human life, and preaching at the center of the vortex activity tersebut.Tentu media industry just as the meaning of this mission must be formulated in accordance with the development, progress, and that context is irrelevant melingkupinya.Dakwah interpreted as understood in the initial mass lalu.Dakwah few centuries of Islam spread into a compound with an understanding of jihad in the sense of struggle by force of arms against the enemies of Islam (Qutb, 1996:235). Propagation is a movement that leads to social transformation that starts from the action social.menurut Weber, an act called social action if the extent based on subjective individual attached to it by the act, the action takes into account the behavior of others, and in a way that its implementation will be directed ( Campbell, 1994:204). Weber distinguishes between social movements and actions social.Menurutnya, the movement is not tindakan.Gerakan not have the significance of subjective and objective, he was not focused and not be moved without awareness empati.Gerakan only intact, because it requires social action plans, goals, objectives, a systematic method, empathy, and measurable. Vision is the primary mission is not to multiply the number of followers, but to call, invite, and called on the truth of Islam through various media, behavior, mental attitude, and the transmitter of religious thinking (Darmawan, 2005: XV). So too, the call can mean refresher for the accuracy teologis.Dakwah not be easily interpreted as a movement or expansion of awareness and the spread of Islam. Propagation and Propaganda B.Dakwah contain elements of hope of change on the subject dakwah.Dengan Thus, preaching is the most open to a change sikap.Perubahan can be interpreted as a bad move all the good stuff. In propaganda, manipulation should not be a representation, distortion or misleading information is a way of dirty pesan.Hal commonly used in propaganda.Karena it, preaching with different communication patterns in a number of studies in terms of empirical science komunikasi.Propaganda - sociological understood during this , embedding sinis.Hal propaganda in the sense that it happened because a certain time, propaganda is used for a variety of political interests, power, war and the various battle for control of discourse and public opinion. Despite the initial concept was developed for the purpose of propaganda spread the Catholic religion, in the next process, propaganda has undergone a variety of objectification, so it can be widely accepted as a delivery method pesan.Mengaitkan propaganda with propaganda can not be separated from the objectification process for keduanya.Oleh why we do not need to be uncomfortable to use propaganda in preaching, or vice versa, using propaganda in propaganda. Propaganda in the broadest sense is the technique of influencing human action by manipulating the representation (representation). Representations may be oral, written, pictures or music (Severin and Tankard, 2005:128) However, not all the strategies taught in the educational propaganda against propaganda methods Islam.Berikut recommended in a number of practices commonly used in educational propaganda, contrary to the way that some preach, but others could be adopted for improvisation in preaching. 1.Name Calling method used by the speaker to give a bad label on an idea, so that audiences reject and condemn the idea without examining the practice of propaganda bukti.Dalam, Name Calling is common and performed legally. Besides being used in black propaganda (black propaganda), name calling is often used in advertising because of reluctance to refer to similar products that are competitive, but in the political world, its use is more widespread. Name calling can not be justified in preaching, including the use against the enemies of Islam Islam.Doktrin confirms the importance of using good way to contend bantahan.Sebaliknya, Islam advocates the use of good words. Generality 2.Glittering method used by the speaker with a good word, so that something can be received by the audience, without examining the evidence bukti.Pola glittering generality can be adopted to enrich the pattern reversed in the glittering generality berdakwah.Bila the emphasis is without the submission of information evidence, in preaching the opposite effect, should deliver something good in a way that makes sense in order to be acceptable, even if necessary, showing some evidence to strengthen propaganda material. 3.Transfer method used by the speaker with the support of authority and prestige of something respected and praised for something else, so something else can be worked through association pemikiran.Tujuan diterima.Transfer communicator is connected with a product idea or something that is admired orang.Transfer can occur through the use of certain symbolic objects, because it transfers the pattern of the propaganda technique requires the existence of social psychology tertentu.Sebab, essentially an act of propaganda for the campaign to raise public opinion of the negative image of being attacked. Testimony 4.Testimony kind of person who gives testimony on direct recognition of the ever dirasakanya.Kesaksian experience is used to drop or rally public opinion in order to be able to immediately accept something that will be offered. This pattern is rarely used by Kyai in providing dakwah.Kebanyakan Kyai act as a single source of information for audiens.Dialog happens to be one-way, public seemed to be passive creatures who do not have the space to interact, resulting in the dominance of communication. 5.Plain Folks (Ordinary People) method used by the speaker to convince the audience that he and gagasanya is part of the common people, the people who lugu.Pola plain folks can actually be dugunakan in preaching, especially for those who previously had experience of emotional closeness with audience. In the world of politics, this method often used by candidates in the face Pemilu.Mereka Down to Earth to take care of the constituents with the same activities as regular people, although in fact it is taboo they do every day. Stacking 6.Card technique is to choose the arguments or evidence to support a position regardless of other things that do not support this position tersebut.Teknik occasionally be used in preaching to enrich the method, because this method can clarify the wisdom or benefits do good and do bad effects. 7.Bandwagon method is used by the speaker to convince the audience that all group members must join the group tersebut.Teknik is effective for the floating mass, a mass of confusion caused by the swift flow of information. The technique has been done in the mission, but there are artificial and tentative.Fenomena religious soap opera and modern veil is often worn by the actress on television, on the one side remains positive impact on umat.Tetapio, whether the patron and the artist covered the rampant construction of reality is real?. Apparently not, the rise of religious soap operas was related to ratings and advertising on television. Both preaching and propaganda, the same as aiming to change one's perspective on sesuatu.Hanya alone in its operation, using propaganda manipulation of representations, humanization and more meaningful political transendensi.Dia in an effort to control public opinion to a particular political interests rather than a transformation informasi.bahkan sometimes communicator ( propagandists) in its operation can not be identified clearly. C.Dakwah And Persuasive Communication Persuasive Communication aims to influence attitudes, behavior and even komunikan.Persuasi is defined as a change in attitude due to exposure information from the lain.Menilik The aim, communication is an attempt to influence the behavior of behavior is broad komunikan.Disini (Severin and Tankard, 2005:57), including changes in a person's attitude toward previously held beliefs. According to Gordon Allport (1954), the term attitude appears to replace the vague terms like instincts in psychology, customs, social pressure, and this sentimen.Berikut some important definitions of attitude (Severin and Tankard ,2005:177-179): 1. A perspective on things (Murphy and Newcomb.1937: 889). 2. Mental and nervous system readiness organized through experience, which cause direct or dynamic influence on one's response to all objects and all the relevant circumstances. 3. A lasting trend, learned to behave in a consistent group of objects (Allport, 1954:45).4. A system, positive or negative evaluation of a lasting, emotional feelings and the feelings pro or con action tendencies toward a social object. According to DeVito (1991:402-404), persuasive communication will be successful when considering the following principles: 1. This principle of selective exposure emphasis on activities communicant who actively seek information to support opinions, beliefs, values, decisions and behavior 2. This principle emphasizes audience participation that communication not only message transmission process, but also transactional.3. Injections This principle assumes that the audience has had a particularly strong belief sebelumnya.Prinsip emphasizes the importance of communicators respect the beliefs held by inoculation with the principle does not reject or deny their faith, but using a strategy of antibody member, rational argument and proof that the faith of the error inoculation audience. 4. This principle emphasizes major changes to the view that the changes will be more easily done on the smallest stage, the greater the arguments and evidence to be presented by komunikator.Persuasi will be effective when he worked for a small change, measured by a certain time period. Performed at least as persuasive communication communicator wants to achieve two things: first, to strengthen or change the attitudes and beliefs pesan.Kedua receiver, the receiver member motivation to do something. In persuasive communication, the role of communicator are essential to achieve tujuan.Howard Giles and Richard L.Street split communicator into two broad categories, namely: 1. Individual differences based on psychological and behavioral sosiodemografis associated with verbal and non verbal communicators.a) Variable psychological variables in question are: (1). Self monitoring. People who have high self-monitoring will control every verbal and non verbal behavior, and vice versa. (2). Introvert and extrovert extrovert type are those who like to talk in a waktu.Banyak experts describe them as people like to open diri.sedangkan Yeng introvert on the contrary, they tend to shut down. (3). Submission Domination Individuals who have a dominant personality style of interaction and believes firmly in control of the dominant diri.Komunikator talks, more active it suggests the high tone of voice and vocal pressure sinews through the system. b). Variable variable sosiodemografis communicators are: (1). Status Socioeconomic Status socioeconomic party in the communication process interact with each other and mingle berhubungan.Bamstein (1962,1964,1972) demonstrated in penelitianya that the upper classes, the communicator uses explanation and breakdown message length for the lower classes lebar.Sementara pengurangain limited use. (2). Race and Culture Race and culture related dialects with varying degrees of phonological, syntactic, and lexical berbeda.seseorang who speaks with a certain ethnicity is usually weakened when a particular ethnic group has the desire to assimilate into different cultures. 2.Penggunaan language and speaking style is identified with the belief that the communicator has the impression of different languages.Communicator who has a certain appeal that is strong enough to do will bring communicant communicant identifikasi.Identifikasi occurs when putting yourself in a satisfactory definition dirinya.Dalam identification, the individual defines peranya accordance with the role of communication that has affected him. There are at least nine communicator style that stands out is: 1. Dominant, control and communication control. 2. Dramatic, exaggerate exaggerating the point across. 3. Contentious, argumentative and argue in communication. 4. Animated, fun in communicating. 5.Impression-leaving, always leaving the impression in the communication. 6.Relaxed, be gentle and calm in communicating. 7. Attentive, careful and cautious in communicating. 8. Opened, open to personal information. 9. Friendly, provide feedback to the listener. Other factors in the characteristics of the communicator is a special attraction and kreadibilitas.Biasanya, each communicator has a special charm, especially for the berdakwah.Daya Kyai can pull in the form of physical appearance, the character who wants to be imaged, the exposure method of the message, and intonation. In addition to the characteristics of the communicator, the message payload elements is also a major influence on the success of member communications persuasive.Bettinghaus set a number of components that can make a persuasive message: a. The language used b. The pattern of organizational messages. c. The use of logic d. Showing examples of e. F the message delivery time. Body language communicators. Some people incorporate elements of media characteristics that used to be successful as a communicator, but persuasive communication are most effective when delivered in person directly between the communicator and the communicant.

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